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This is a powerful tool, but are you using it effectively in your marketing?

LinkedIn as a Data Collector
Look at all the ways you can collect data from people. The easiest metric
to track for most is their email addresses, so ask people and
promote their use. Create mailers or offer contests via email registration. Remember, each email you collect is another potential
LinkedIn profile waiting to be connected to. Also, you might convince someone to join LinkedIn when they receive an invite from you, which means more customers to interact with.

Easy Ways to Connect on LinkedIn
So, what are some easy ways to connect with users and get
them to want to network with you? Many companies have started suing LinkedIn as a corporate
blog to promote brand awareness. These blogs might not even have anything to
do with the products being sold, but they might tie in with corporate culture
or offer up some helpful knowledge or technique. This is called generating substance, and if you
want people to see a value in your postings, you need to provide that substance,
otherwise they simply won’t care.
The nice thing about this is you don’t have to be a
multi-faceted business guru to provide content.
Maybe you promote an interesting link of the day,
or maybe you repost a news story about something company-related (please
give credit if you do this.). It could even be a humorous blurb or story,
or even a business-appropriate joke to keep your network’s attention. The only constant is that the postings stay constant.
If you start it, then maintain it to help build that brand awareness.
Remember, people won’t actively look for you if they don’t know you exist.

One great way that some companies have started building
a loyalty network is through promoting their employees. Some companies will offer a spotlight on their employees, showing off the projects they
have done or discussing their high points. This not only helps to ensure
your employees feel valued, but it also helps to paint your company as more human, which is something you want when trying to get people to connect
with you.
Pitfalls and Things to Avoid With LinkedIn
 
Most of what has been discussed here has been the positives of
using LinkedIn for your promotions, but there are some pitfalls you may want to avoid.
Again, not all marketing works for all niches and some can be turned off
more easily than others.
For starters, when advertising with a graphic, consider the context
that your audience will view it in. LinkedIn is business to business networking.
Is your picture one that would be considered safe for a business networking platform?
Yes, attractive, nearly-naked people tend to get clicks, but are those the kind of ads people
at major corporations are going to be more than likely
be turned off due to lack of professionalism?
Consider your content in your pictures before posting
and make sure your graphics are a good match to your audience and
marketing message.
Second, watch your language. While on the surface,
this could be taken as do not swear, on a deeper level, you
have to consider what a company will filter for and what
they will allow. Some words tend to trigger web
filters pretty easily, so be careful about your verbiage.
Also, look at the message your words send. Are you trying to be
edgy, dynamic, endearing? Do your words properly convey the message you want people
to see? Sometimes people get so wrapped up in sending out a
strong message that they fail to consider if it is the
right one.
Third, don’t verbally tie yourself to a region or company if
you can help it. While you may want to highlight a company on a landing page or maybe you are geared towards a certain region of the world, you don’t want
to inadvertently exclude potential customers because
they think your ads don’t immediately apply to them.
Remember, you can focus your ads in terms of companies
and locations ahead of time, so listing out that info in the
actual ad might prove redundant.
Fourth, don’t slack on your content. It can be easy to start with a big push, but
the number one thing that kills an audience’s interest is inconsistency.
Don’t slouch on your posts. Make sure you dedicate a
certain period of time each day to providing some form of content.
If you can’t or think you might have problems with this, hire someone to do it
for you or spend a day or two generating multiple posts so that you can just plug and play.
However you do it, just be sure to keep doing it.
You are setting an expectation of service as accompany when you post, and to do so inconsistently
will send a bad message abour what your company considers professional.

Fifth, be careful on rebranding. Some smaller companies take the
philosophy of experimentation a bit too far and keep trying to reinvent themselves every month or
quarter, but the truth of it is that many companies form bonds
over the long term with clients, and just because you announce a name change or
a new logo, that doesn’t mean that your clientele is paying attention.
To build your brand, you need consistency, so stick to a logo or name and try
to avoid being so edgy that you can’t make up your mind about your name.
Remember, you’re a business, not a rock star.
LinkedIn Final Thoughts
 
LinkedIn is a wonderful tool for reaching people in the
business world.

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Certain results indicate how each American household pay an estimate
of $1000 for both heating and air conditioning systems every year.
Indeed there are very good ways to cut down on these expenses
without sacrificing the benefit of air conditioning during hot
summer days in any way. The true secret to reducing Air Conditioning costs lies in your maintenance activities and
making the right purchase of air conditioner units based on your needs.

Currently, there are 3 common kinds of air conditioners, central, freestanding
and window on the US market. Each kind has its own pros and cons.
Before purchasing any air conditioners for your home, there is something that you need to
understand. Not all the types of units on the market require the same kind of
maintenance. 

Think about the possible utility and maintenance costs when you purchase your unit.

What is the cooling coverage that you truly need? It may seem easy to install a centralized system for your entire house.
But the question is whether it is necessary. 

Apart from the high expense of purchasing this system,
there are the possible high costs of repair and maintenance.
If you only want cool air in certain rooms because they are the hottest in your home during a hot summer season, then opt for the
window or freestanding kind. The key difference between the freestanding type and
the window type is in terms of mobility. You can move a freestanding air conditioner from one room to another
easily enough. 

Buying this type will be a great idea if you intend to rotate the usage of the unit in different rooms.
But if your mind is fixed on having a few units in specific rooms,
then the window type might be a good option. Since the
window type would be up on the wall, it would not take up space in the room like how the freestanding type
would. When it comes to the window type, you
have the choice of selecting one that comes with or without duct. 

Apart from being compact and small, the ductless kind is
rather easy to install on any wall. Compared to the one that
comes with a duct, it is also more energy saving.
A good way to cool the temperature in the other rooms that have
no air-conditioners is to use oscillating fans.

Another smart way is to purchase a few 5 ton air conditioners to cover the space for your entire house instead of buying a centralized unit. 

But this depends on how large your home is. Apart from the cost of purchase,
there is the expense for maintenance. Normally, the cost of maintenance of a centralized air conditioning system is much higher compared to the freestanding or window types.
To reduce maintenance costs, think about performing simple maintenance activities on your own.

For example, you can take a look at the filter and change it
if it requires changing. Normally, the frequency for changing
or checking the filter will be mentioned in the air conditioner manufacturer’s manual.

Some findings show that changing the filters can help in reducing monthly utility costs by 10
to 20%. 

Though it is fine to carry out a simple maintenance task such as changing a filter,
it is best to leave the more complex maintenance or repair tasks to Air Conditioning
Experts. Now and then, call them up to check on the state of your air conditioner units and do what is necessary for their optimum working condition – an ounce of
prevention is worth a pound of cure.

When people think of a car body, they think it
completely cosmetic, and so a lot will ignore it
other than a wash and maybe a wax if they
feel flashy. Auto body shops do much more for a car
than cosmetic treatment. Other than the usual paintjob you can get from an auto body shop, they also do repair work on scuffs, scratches, dings, dents, and even replacing bumpers and mirrors.
Fixing your bumpers and mirrors at an auto body shop makes
sense; you need those to drive safely so they are not considered vanity, but what about scuffs,
dings, and dents? Depending on the position of the dents, they can actually reduce highway gas mileage, and a car that’s owner looks like they
don’t care about it, then others won’t care about it like if they hit it in a parking lot
with their car door, since what is one more scuff?
A good auto body shop will make sure that the repairs done to the
body of your vehicle will make it look like it did when it came from the factory.
Don’t settle for an auto body shop that will
try and force unneeded treatments on you so they can make more money,
and they can even go as far to try and scare you into using
them, citing car insurance requirements and the like.

Chose a reputable, honest auto body shop,
that will treat you fairly, and never push you to add any unnecessary
repairs that you don’t need and don’t want;
we believe you as a consumer have the fundamental right to spend your money where you want.

If your car or vehicle is in bad appearance, it can affect the integrity and safety of the car, not
just how good it looks. When you realize you need to go to
an auto body shop to fix your car’s body, don’t
go with just any store, and choose a reputable repair shop that has a reputation for fair and honest dealings.

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