February 15, 2010

The concept behind the platform explained in detail

Filed under: General — Mohannad @ 9:04 pm

Dear Egyptians,

Welcome to the blog and thank you for taking interest in our little project.

If you love Egypt, and if you are willing to seriously and actively work for the prosperity of this nation and the improvement of this country, then please continue reading.

The feedback I got so far from the website visitors sorts the people in two groups:

- People who truly understand and love the idea, and are volunteering to support it in any way possible.

- And people who show passion, but don’t quite get the concept.

So I realized that I might have not quite explained the concept properly, or perhaps the messages were not delivered as they should have been. Therefore I decided to launch this blog, so I can also speak directly to the visitors and explain things in detail, and allow room for discussion and elaboration whenever needed.

I would like to start with this post, and ask you to take a few minutes to read carefully through it, try to understand the concept, and comment and ask any questions in case there are any parts which are not crystal clear. So here goes my attempt to explain the idea and the vision (i took this out of an e-mail I recently sent out to a fellow “Initiator”:

The concept is basically a result of several remarks or realizations that came together to reveal huge potential which we can capitalize on. Those realizations were:

  • Egypt has many many problems. That is no secret and no brilliant epiphany. Whether its pollution, poverty, hunger, traffic, sexual harassment, or simply garbage on the street. There are more than enough problems we have to deal with.
  • The poor are very poor and lack the resources. The upper class are living comfortable lives, with good financial resources, enough power, and are privileged with proper education. It is again no secret, that the upper class are the movers and the shakers of this country.
  • People want to do good! There is a genuine desire within the people to do good, to help the poor, to try and make their lives (and the lives of others!) a little better. There is a desire for a change. There is passion for improvement. There are 2 things however that stand in the way: 1) People think given the political situation, and the corruption etc. its practically impossible to drive any change. 2) People don’t know where and how to focus this good-loving energy and efforts. For example if someone wants to donate money he doesn’t know which organizations really need money and for what. If someone wants to live green, he doesn’t really know how to go about it in Cairo, and the examples go on.
  • But when someone actually does show people the way, wonders can happen! When Amr Adeeb in AlQahera Alyoum called out on his viewers to donate for the flood victims in Aswan and Sinai, they collected over 50 Million Pounds in under 2 hours, and on another day they managed to collect material donations (as in food, blankets etc.) to fill up 34 massive trucks. If something that huge can be done, I can only imagine that if we show the people how to make small improvements/changes in their everyday life, this can all add up to the bigger picture of a better Egypt.
  • The young, well educated, well cultured youth in Egypt are rising! Initiatives are bubbling up under the surface. Unfortunately they get very little exposure, and if one is successful the other isn’t, and if one has a big audience, the other doesn’t and so on.
  • Social Media (networks like Facebook, Twitter, YouTube, Blogger, LinkedIn, Flicker etc.) are growing massively. There is a paradigm shift in the media in Europe and the US, moving more and more towards social media to deliver information and reach a larger audience. This is also starting to reflect on Egypt. In Egypt we have over 12,500,000 Internet users, and over 1,500,000 2,500,000 Egyptian Facebook Users. If someone can capitalize on that, causing a chain reaction, the idea could be viral and would reach a massive number of the people.

Given those realizations, the idea of the EgyptianInitiatives.com Platform was created. The goals are simply the following:
There are 2 main focus areas, which will be our main activity for as long as this platform exists:

  1. Online Awareness Platform promoting the idea of People’s power in changing their own lives and improving their own conditions. People helping people, people helping themselves.
  2. Under this common umbrella of awareness, we would also highlight and promote initiatives through the website and through social media, to show people concrete ways and ideas for actions they can take, or things they can change in their everyday life.

Hopefully soon we would also like to take this to the real world as well and capitalize on the power of talking face to face presenting an idea directly. We would want to speak in Schools, universities, and in gatherings of student organizations like AIESEC, SIFE, EMSA, or CISV.

There is another long term goal I hope we can achieve one day, and that goal is as follows:
Once you build a massive audience base, of educated, cultured, active, good-loving people who love Egypt and would love to make it better, we would also bring on board NGOs, and other charity organizations, as well as corporate sponsors and donors, and then through this platform we can initiate large scale projects based on the collaboration and the cooperation of all those entities, which can span entire cities or even the entire nation.

This will be carried out on small steps along the way. The first step would be, developing a system allowing the initiatives, the NGOs, and the charity organizations to list down their contact information, and a list of what kind of support from the people do they require. For example if someone is planning an event and would require 10,000 LE in donations, this can listed down together with his contact info so people who would be willing to support can get in touch with him and donate. Or if someone would require volunteers to come and work on a special project or event, this can also be listed down, and so on. Basically anything you would need you could list down, and the people can view it and get in touch with you to help.

We EgyptianInitiatives.com will ALWAYS work on the awareness and the promotion, and act as the mediator to facilitate collaboration.

EDIT: Again I would like to repeat: Egyptian Initiatives does not, and will never, have any political or religious direction.

So those are my thoughts :) Your feedback would be greatly appreciated.

If you have any questions please don’t hesitate to ask. If you have any suggestions or ideas, also please don’t hesitate to contact me.

Ta7ya Masr,



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